Philip Kotler

Kevin Lane Keller

A digital version of the text you can personalize and read online or offline.

eTextbook

Framework for Marketing Management

A digital version of the text you can personalize and read online or offline. If your instructor has invited you to join a specific Pearson eTextbook course for your class, you will need to purchase your eText through the course invite link they provide.

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This product is a bound, printed text book.

Framework for Marketing Management, 6th edition

Pearson+ subscription

Paperback

Framework for Marketing Management, 6th edition

Pearson+ subscription

Paperback

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