Switch content of the page by the Role togglethe content would be changed according to the role
![](https://www.pearson.com/store//pmccommercewebservices/v2/medias/size-W370-bigcovers-0133966941.jpg?context=bWFzdGVyfGltYWdlc3w1NTUxNXxpbWFnZS9qcGVnfHN5cy1tYXN0ZXIvaW1hZ2VzL2g0ZC9oNGYvMTI5MDA1NzMzNDc4NzAvc2l6ZV9XMzcwXy9iaWdjb3ZlcnMvMDEzMzk2Njk0MS5qcGd8MGU1OWJmNjY3ZTExYjk0N2VhYTQzMWU1Njk4NGZhNDcyNTdjYjM3N2Y5ZjgzMzlkZDllNmRmNzYxOTVhNzYwYg)
Fundamentals for Becoming a Successful Entrepreneur: From Business Idea to Launch and Management, 1st edition
Published by Pearson FT Press (November 13, 2015) © 2016
- Malin Brannback
- Alan Carsrud
- Available for purchase from all major ebook resellers, including InformIT.com
$55.99
Price Reduced From: $69.99
Details
- A print text
- Free shipping
- Also available for purchase as an ebook from all major ebook resellers, including InformIT.com
This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth.
Carsrud thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. You’ll learn how to:
- Recognize, define, test and exploit business opportunities
- Develop business ideas into business concepts with revenue models that create value and can be profitably sustained
- Determine your concept’s feasibility through industry, market, trend, economic, breakeven, and risk analyses
- Establish a proper ethical and legal foundation for the business concept
- Succinctly and effectively demonstrate your concept’s viability to a potential funder
- Organize and manage human and social capital -- including resources provided by your family
Throughout, Carsrud offers entrepreneurship techniques and approaches you can use in many ways: to build your own profitable new venture, create a successful non-profit, make a public agency more effective, transform your current organization, or succeed as a self-employed professional.
Need help? Get in touch