In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
About the Author
Thanks and Acknowledgements
Contents
LET’S GET READ
AN INTRODUCTION
THE SCIENCE OF COMMUNICATION
THE BRAIN
FIRST: INVITE ATTENTION
PRIMAL
AFFECTIVE
SELF-RELEVANT
SURPRISING
SECOND: IGNITE THINKING
MYSTERY
EASE
NARRATIVE
THIRD: INCITE ACTION
MEMORY
AUTOPILOT
PRIMING
PUTTING IT TO USE
YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION
PROMOTIONS
THE PSYCH OF LIKE
DIRECT MAIL
IN THE OFFICE
TEST, TEST, TEST
CONCLUSION
Notes
Patrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.
Play
They say you can’t judge a book by its cover. It’s the same with your students. Meet each one right where they are with an engaging, interactive, personalized learning experience that goes beyond the textbook to fit any schedule, any budget, and any lifestyle.
Extend your professional development and meet your students where they are with free weekly Digital Learning NOW webinars. Attend live, watch on-demand, or listen at your leisure to expand your teaching strategies. Earn digital professional development badges for attending a live session.