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Hooked: Revealing The Hidden Tricks Of Memorable Marketing, 1st edition

Published by Pearson Business (May 16, 2016) © 2016

  • Patrick Fagan
$34.39

  • A print text (hardcover or paperback)
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In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

We’re bombarded with hundreds of messages every day.

But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?

Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.

Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.

About the Author   

Thanks and Acknowledgements   

Contents

 

LET’S GET READ

AN INTRODUCTION  

THE SCIENCE OF COMMUNICATION 

THE BRAIN  

 

FIRST: INVITE ATTENTION  

PRIMAL   

AFFECTIVE  

SELF-RELEVANT  

SURPRISING  

 

SECOND: IGNITE THINKING 

MYSTERY

EASE  

NARRATIVE

 

THIRD: INCITE ACTION  

MEMORY  

AUTOPILOT

PRIMING  

PUTTING IT TO USE  

 

YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION

PROMOTIONS

THE PSYCH OF LIKE  

DIRECT MAIL 

IN THE OFFICE   

TEST, TEST, TEST

 

CONCLUSION 

 

Notes 

Patrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.

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