Cover: Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications, 8th edition

Published by Pearson (January 4th 2017) - Copyright © 2018

  • Kenneth E. Clow
  • Donald E Baack Pittsburg State University

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ISBN-13: 9780134484136
Integrated Advertising, Promotion, and Marketing Communications
Published 2017

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ISBN-13: 9780135879436
Integrated Advertising, Promotion, and Marketing Communications -- 2019 MyLab Marketing with Pearson eText
Published 2019

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