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International Business: A Managerial Perspective, 9th edition

Published by Pearson (September 15, 2020) © 2020

  • Ricky W. Griffin Texas A&M University
  • Michael Pustay Texas A&M University
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In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.
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Title overview

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that showcase the vibrancy of international business, the text offers a managerial approach that emphasizes skills development, emerging markets, and geographical and cultural literacy.

The 9th Edition features new cases, boxes and analyses reflecting the latest challenges and opportunities in the field. With this, you'll be prepared to effectively communicate with foreign business representatives and successfully conduct business with organizations worldwide.

Table of contents

PART 1: THE WORLD'S MARKETPLACES 
1. An Overview of International Business 
2. Global Marketplaces and Business Centers 
3. Legal, Technological, Accounting, and Political Environments 
4. The Role of Culture 
5. Ethics and Social Responsibility in International Business 

PART 2: THE INTERNATIONAL ENVIRONMENT 
6. International Trade and Investment 
7. The International Monetary System and the Balance of Payments 
8. Foreign Exchange and International Financial Markets 
9. Formulation of National Trade Policies 
10. International Cooperation Among Nations 

PART 3: MANAGING INTERNATIONAL BUSINESS 
11. International Strategic Management 
12. Strategies for Analyzing and Entering Foreign Markets 
13. International Strategic Alliances 
14. International Organization Design and Control 
15. Leadership and Employee Behavior in International Business 

PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS 
16. International Marketing 
17. International Operations Management 
18. International Financial Management 
19. International Human Resource Management and Labor Relations 

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