International Business: A Managerial Perspective, 8th edition

Published by Pearson (January 23, 2014) © 2015

  • Ricky W. Griffin Texas A&M University
  • Michael Pustay Texas A&M University
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Details

  • Loose-leaf, 3-hole-punched pages

Maps

Preface

Acknowledgments

About the Authors

 

I. The World’s Marketplaces

1. An Overview of International Business

2. Global Marketplaces and Business Centers

3. Legal, Technological, Accounting, and Political Environments

4. The Role of Culture

5. Ethics and Social Responsibility in International Business

 

II. The International Environment

6. International Trade and Investment

7. The International Monetary System and the Balance of Payments

8. Foreign Exchange and International Financial Markets

9. Formulation of National Trade Policies

10. International Cooperation Among Nations

 

III. Managing International Business

11. International Strategic Management

12. Strategies for Analyzing and Entering Foreign Markets

13. International Strategic Alliances

14. International Organization Design and Control

15. Leadership and Employee Behavior in International Business

 

IV. Managing International Business Operations

16. International Marketing

17. International Operations Management

18. International Financial Management

19. International Human Resource Management and Labor Relations

 

Glossary

Name Index

Company Index

Subject Index

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