About the Book

Taps into Millennials’ Interests and Learning Styles

UPDATED! A focus on Visual Learning puts more emphasis on interactive media and videos, as well as exhibits, maps, and visual learning aids.
- NEW! Watch It features list one or two custom-designed videos on international business that provide real-world context for text material.
Collaborative learning features encourage students to work in groups, facilitating their communication through the Internet, social media, and other forms of technology.
Relevant knowledge and job-related skills are showcased as examples and activities throughout the text that help students gain the skillsets they’ll need in an international business environment.
Digital Platforms play to millennials’ preference to access content digitally to enhance engagement, self-pacing, and the ability to customize content to individual student needs. They also help ensure timely, up-to-date content is accessible to students.
Contemporary issues that matter to millennials provide more relevant and in-depth coverage of IB topics such as emerging markets, developing economies, growth of the service sector, risks in IB, globalization and technology, women in IB, and other important trends.
Meaningful content covers areas such as ethics, corporate social responsibility, and sustainability in international business.
Practical treatment of managerial issues bridges the gap between learning the material and applying it to a future career.

A Streamlined Narrative Improves Readability and Simplifies Explanations

UPDATED! Fewer chapters in the text make room for a greater focus on foundational content.
NEW! Chapter organization aligns learning objectives more systematically with chapter sections.

Highly Accessible Writing and Explanations Engage Students

Opening and closing cases in each chapter feature modern firms and subjects such as Apple, Disney, Facebook, Harley Davidson, H&M, born global films, social media in China, and the global movie industry to stimulate student desire to learn more about international business.
NEW! More exercises and activities have been added to improve students’ critical thinking and problem solving skills.
NEW! Exhibits enhance readability and make explanations easier to understand.
Simulations reinforce chapter content.
All content is contemporary and reflects trends in international business today.

Pedagogical Features Explain Complex Material and Engage Students with the content

NEW! Career Toolbox exercises simulate real-world decision making by presenting students with managerial challenges and decisions professionals must make in international business.
NEW! A group project on international corporate and social responsibility lets students debate the role of corporate social responsibility in international business.
UPDATED! A You Can Do it--Recent Grad in IB Biographies feature has been expanded with three new biographies that feature actual students that have embarked on fascinating careers in international business, inspiring students to do the same.
An Organizing Framework at the beginning of each chapter systematically explains major chapter topics and how they relate, enriching text flow.
Opening Stories and Global Trends Vignettes reflect contemporary trends in IB.
Ethical Connections Vignettes illustrate common dilemmas managers encounter between ethical norms and business practice.

Also Available with MyManagementLab^®

MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Before Class

The Chapter Warm-up helps you hold your students accountable for learning key concepts in each chapter before coming to class. The assignment consists of basic questions related to topics in the text, and gives students the chance to access their eText to read about the topics in question. Grading and item analysis in the assignment allow you to see what students know and don’t know.
A personalized Study Plan. MyLab generates a personalized Study Plan for students based on their test results, which links directly to interactive, tutorial exercises for topics where they need the most help. These exercises provide unlimited practice and include guided solutions and multimedia learning aids to give students additional help.
Enhanced eText keeps students engaged in learning on their own time, while helping them achieve greater conceptual understanding of course material. The worked examples bring learning to life, and algorithmic practice allows students to apply the very concepts they are reading about. Combining resources that illuminate content with accessible self-assessment, MyLab with Enhanced eText provides students with a complete digital learning experience–all in one place.

During Class

Learning Catalytics^™ is an interactive, student response tool that uses students’ smartphones, tablets, or laptops to engage them in more sophisticated tasks and thinking. Now included with MyLab with eText, Learning Catalytics enables you to generate classroom discussion, guide your lecture, and promote peer-to-peer learning with real-time analytics. Instructors, you can:
- Pose a variety of open-ended questions that help your students develop critical thinking skills
- Monitor responses to find out where students are struggling
- Use real-time data to adjust your instructional strategy and try other ways of engaging your students during class
- Manage student interactions by automatically grouping students for discussion, teamwork, and peer-to-peer learning
Reporting Dashboard: View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the MyLab Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner.

After Class

MediaShare for Business provides a robust video library and a powerful interface that help students connect course concepts to the business world. Each video in MediaShare for Business’s carefully curated collection is tagged to course learning objectives and accompanied by pre-built auto-graded assignments. Engaging, real-world video content, including new current events videos developed specifically for Cavusgil, and time-stamped assessment hold students accountable for understanding how what they’re learning in class can be applied in their future careers. In addition, instructors can still assign their favorite YouTube clips or original content. Additional tools for sharing and commenting facilitate contextualized feedback on presentations, videos, and business plans uploaded as part of individual or team assignments.
Branching, Decision-Making Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included.
Video Exercises explore a variety of business topics related to the theory students are learning in class. Quizzes assess students’ comprehension of the concepts covered in each video.
Writing Space. Better writers make great learners–who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, the Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily. Thanks to auto-graded, assisted-graded, and create-your-own assignments, you decide your level of involvement in evaluating students' work. The auto-graded option allows you to assign writing in large classes without having to grade essays by hand. And because of integration with Turnitin^®, Writing Space can check students’ work for improper citation or plagiarism.
Quizzes and Tests: Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself.

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International Business: The New Realities, 4th edition

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