Published by Pearson (September 15, 2020) © 2021
Managerial Economics and Strategy uses modern theories, business examples and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers.
The 3rd Edition features new discussions, mini cases and exercises. With this text, you'll be well-prepared to apply what you've learned to your decision-making in the real world.
1. Introduction
2. Supply and Demand
3. Empirical Methods for Demand Analysis
4. Consumer Choice
5. Production
6. Costs
7. Firm Organization and Market Structure
8. Competitive Firms and Markets
9. Monopoly
10. Pricing with Market Power
11. Oligopoly and Monopolistic Competition
12. Game Theory and Business Strategy
13. Strategies over Time
14. Managerial Decision Making Under Uncertainty
15. Asymmetric Information
16. Government and Business
17. Global Business
Answers to Selected Questions
Definitions
References
Sources for Managerial Problems, Mini-Cases, and Managerial Implications
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