Published by Pearson (15 April 2026) © 2027
Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide, written by marketing thought leader Philip Kotler and leading educators and industry experts in hospitality and tourism. The authors bring together academic expertise, research, and industry experience to provide a comprehensive understanding of marketing in hospitality and tourism. The text explores a full spectrum of areas and roles in hospitality and travel, while applying theory to real-world industry situations.
The 9th Edition was thoroughly revised with extensive feedback from students and instructors as well as the expertise of a new co-author, Cristian Morosan. This edition emphasizes the major forces affecting marketing today, including uses of artificial intelligence for shaping marketing and customer service strategies. Case studies present real-world problems for analysis, while experiential exercises introduce experiences you can draw on in future professions.
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