Philip Kotler

Kevin Lane Keller

Alexander Chernev

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Marketing Management

A digital version of the text you can personalize and read online or offline. If your instructor has invited you to join a specific Pearson eTextbook course for your class, you will need to purchase your eText through the course invite link they provide.

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Marketing Management, 16th edition

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Marketing Management, 16th edition

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Rental + Hardcover

12-month access

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