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Marketing Public Relations, 1st edition
Published by Pearson (July 17, 2009) © 2010
- Gaetan T. Giannini
$154.66
Price Reduced From: $193.32
Details
- A print text
A print textThis product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.
For undergraduate public relations, new media, and marketing courses.
The first text to teach public relations through the lens of marketing.
Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.
The first text to teach public relations through the lens of marketing.
Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.
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