Published by Pearson (April 8, 2025) © 2026
This form contains two groups of radio buttons, one for Exam Pack purchasing options, and one for standard purchasing options. Only one option can be chosen for purchase. Any option that is selected will deselect any previously selected purchase option.
This form contains two groups of radio buttons, one for Exam Pack purchasing options, and one for standard purchasing options. Only one option can be chosen for purchase. Any option that is selected will deselect any previously selected purchase option.
Marketing Research offers a conceptual introduction to marketing research. It presents basic statistical techniques for analyzing market data, while equipping you with relevant job skills. Emphasizing practical applications, the authors explore global forces shaping marketing research today, including technological and philosophical influences such as AI and big data.
The 10th Edition was condensed to focus on the most essential tools and concepts. It adds XL Data Analyst, Excel-based analysis available to you at no added cost. A new Homespread Restaurant case study with an integrated dataset connects concepts across chapters while letting you participate in a complete marketing research project.
All in one place. Pearson+ offers instant access to eTextbooks, videos and study tools in one intuitive interface. Students choose how they learn best with enhanced search, audio and flashcards. The Pearson+ app lets them read where life takes them, no wi-fi needed. Students can access Pearson+ through a subscription or their MyLab or Mastering course.
Customize your course to teach your way. MyLab® is a flexible platform merging world-class content with dynamic study tools. It takes a personalized approach designed to ignite each student's unique potential. And, with the freedom it affords to adapt your pedagogy, you can reinforce select concepts and guide students to real results.