Media of Mass Communication, The, 12th edition

Published by Pearson (9 September 2017) © 2018

  • John Vivian
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In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

Title overview

The Media of Mass Communication encourages you to explore the latest economic, technological, cultural, and political shifts in media through a historical context. This title prompts you to analyze ongoing transformations in mass media and to see the impact of the media upon society and our daily lives.

Table of contents

Brief Contents

  1. Mass Media Literacy
  2. Media Technology
  3. Media Economics
  4. Cybermedia
  5. Legacy Media
  6. News
  7. Entertainment
  8. Public Relations
  9. Advertising
  10. Mass Audiences
  11. Mass Media Effects
  12. Governance and Mass Media
  13. Global Mass Media
  14. Mass Media Law
  15. Mass Media Ethics

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