Published by Pearson (12 March 2026) © 2027
Microeconomics for Life presents concepts and strategies for making smart economic choices as a consumer, businessperson and citizen. Rather than simply training economists, it takes a literacy-targeted (LT) approach to help you “think economically.” By prioritizing practical scenarios over theory and formulas, Cohen and Wolla aim to help guide your career and life choices.
To meet the needs of economics majors, the text supports various approaches to teaching microeconomic principles: LT, traditional and model-focused, and combined approaches. Three Keys to Smart Choices, a framework for economic decision-making, is visually represented throughout the content to help you choose which direction to take at key junctures.
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