Foreword xiii
Acknowledgments xv
About the Authors xvii
Part I: Overview
Chapter 1: Introduction 3
Some Insights since Our First Book 6
The New Patterns 11
Chapter 2: Strategize 13
Know Yourself 13
Evolving Vision 14
Concrete Action Plan 15
Low-Hanging Fruit 16
Where to Go Next 16
Chapter 3: Share Information and Seek Help 17
Elevator Pitch 18
Town Hall Meeting 18
Go-To Person 18
Future Commitment 19
Where to Go Next 19
Chapter 4: Inspire Others 21
Emotional Connection 22
Accentuate the Positive 22
Imagine That 22
More Patterns to Inspire 23
Where to Go Next 23
Chapter 5: Target Resistance 25
Pick Your Battles 25
Wake-up Call 26
Myth Buster 26
Easier Path 27
More Patterns and Some Final Thoughts 28
Part II: Stories in Leading Change
Enterprise Architecture 31
Community Initiative 35
Part III: The Patterns
New Patterns 41
Accentuate the Positive 42
Concrete Action Plan 47
Easier Path 51
Elevator Pitch 55
Emotional Connection 60
Evolving Vision 66
Future Commitment 69
Go-To Person 73
Imagine That 77
Know Yourself 81
Low-Hanging Fruit 86
Myth Buster 90
Pick Your Battles 93
Town Hall Meeting 98
Wake-up Call 102
The Original Patterns 107
Ask for Help 109
Baby Steps 113
Big Jolt 118
Bridge Builder 121
Brown Bag 124
Champion Skeptic 127
Connector 132
Corporate Angel 136
Corridor Politics 139
Dedicated Champion 144
Do Food 147
e-Forum 150
Early Adopter 153
Early Majority 156
Evangelist 159
External Validation 164
Fear Less 167
Group Identity 173
Guru on Your Side 177
Guru Review 180
Hometown Story 183
Innovator 186
Involve Everyone 189
Just Do It 194
Just Enough 198
Local Sponsor 201
Location, Location, Location 204
Mentor 208
Next Steps 212
Persistent PR 215
Personal Touch 218
Piggyback 222
Plant the Seeds 226
The Right Time 229
Royal Audience 232
Shoulder to Cry On 235
Sincere Appreciation 238
Small Successes 244
Smell of Success 247
Stay in Touch 249
Study Group 252
Sustained Momentum 255
Tailor Made 259
Test the Waters 262
Time for Reflection 265
Token 269
Trial Run 272
Whisper in the General’s Ear 275
External Pattern References 279
Appendix: Quick Guide to the Patterns 281
Notes 289
Index 297
