For undergraduate and MBA courses in entrepreneurship and/or new venture management.

This book is about effectiveness, emphasizing what a new manger needs to know to run a successful new venture.

For undergraduate and MBA courses in entrepreneurship and/or new venture management.

This book is about effectiveness, emphasizing what a new manger needs to know to run a successful new venture.

The Pathways and The Hybrid

Part 1 of this text discusses the various ways individuals find venture opportunities such as establishing a home-based business, or by purchasing a franchise.

The Roadmap and The Structure

Part 2 of this text discusses the start-up issues faced by new ventures, with specific attention given to developing an effective business plan, and the legal forms necessary to start an organization.

The Niche and The Hook

Part Three explains the marketing research needed for an emerging venture as well as the strategic pricing needs of new ventures.

The Injection, The Scoreboard, and The Gauges

Part Four deals with financial challenges.  It covers the critical sources of capital, financial statements, record-keeping, and financial analysis. 

The People and The Future

Part Five of this text focuses on the challenges of managing new ventures.  Attention is directed to unique challenges confronting the growing venture and the human resource management functions.

OTHER TOPICS OF DISTINCTION

New Venture Consultant

At the end of each chapter is a brief, but challenging case study entitled, “New Venture Consultant.”  The case encourages students to apply all of the material in the chapter, as well as prior experiences to analyze the case and provide a solution for it.

Complete Business Plan

A complete business plan is provided at the end of the textbook.  This is a guide for the entrepreneur searching for the exact look and style of a successful plan.