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Essentials of Entrepreneurship and Small Business Management, 9th edition

Published by Pearson (September 18, 2020) © 2021

  • Norman M Scarborough Presbyterian College
  • Jeffrey R. Cornwall Belmont University

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ISBN-13: 9780136879664 (2020 update)

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ISBN-13: 9780136879664 (2020 update)

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Purchasing Instructions

This form contains two groups of radio buttons, one for Exam Pack purchasing options, and one for standard purchasing options. Only one option can be chosen for purchase. Any option that is selected will deselect any previously selected purchase option.

eTextbook access on Pearson+

ISBN-13: 9780136879664 (2020 update)

Unlock extra study tools for other course help

eTextbook access + Study & Exam Prep monthly subscription on Pearson+

ISBN-13: 9780136879664 (2020 update)

In this eTextbook — More ways to learn

  • More support. Get AI help with personalized summaries, instant explanations, and quick translations.
  • More flexible. Start learning right away, on any device.
  • More interactive. Learn through audio, video, and practice.
  • More memorable. Study better with notes, highlights, and flashcards.

eTextbook on Pearson+

ISBN-13: 9780136879664 (2020 update)

In this eTextbook — More ways to learn

  • More support. Get AI help with personalized summaries, instant explanations, and quick translations.
  • More flexible. Start learning right away, on any device.
  • More interactive. Learn through audio, video, and practice.
  • More memorable. Study better with notes, highlights, and flashcards.

eTextbook on Pearson+

ISBN-13: 9780136879664 (2020 update)

In this eTextbook — More ways to learn

  • More support. Get AI help with personalized summaries, instant explanations, and quick translations.
  • More flexible. Start learning right away, on any device.
  • More interactive. Learn through audio, video, and practice.
  • More memorable. Study better with notes, highlights, and flashcards.

Title overview

Taking a practical, hands-on approach to entrepreneurship, Essentials of Entrepreneurship and Small Business Management teaches you how to successfully launch and manage a business.

Now in its 9th Edition, the text equips you with the tools and critical-thinking skills you need for business success. It dissects case studies, examines successes and failures in the context of the market, and observes the tactics used by today's most successful small business ventures. With this, you develop the skills that will give you a unique advantage in a hotly competitive environment.

Table of contents

SECTION 1: THE CHALLENGE OF ENTREPRENEURSHIP

  1. The Foundations of Entrepreneurship
  2. Ethics and Social Responsibility: Doing the Right Thing
  3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION 2: THE ENTREPRENEURIAL JOURNEY BEGINS

  1. Conducting a Feasibility Analysis and Designing a Business Model
  2. Crafting a Business Plan and Building a Solid Strategic Plan
  3. Forms of Business Ownership
  4. Buying an Existing Business
  5. Franchising and the Entrepreneur

SECTION 3: LAUNCHING THE BUSINESS

  1. Building a Powerful Bootstrap Marketing Plan
  2. E-Commerce and the Entrepreneur
  3. Pricing and Credit Strategies
  4. Creating a Successful Financial Plan
  5. Managing Cash Flow
  6. Choosing the Right Location and Layout

SECTION 4: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

  1. Sources of Financing: Equity and Debt
  2. Global Aspects of Entrepreneurship
  3. Building a New Venture Team and Planning for the Next Generation

Appendix: The Daily Perc Business Plan

Cases

Author bios

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