Cover: Principles of Marketing

Principles of Marketing, 17th edition

Published by Pearson (January 12th 2017) - Copyright © 2018

  • Philip Kotler Northwestern University
  • Gary Armstrong Brunel University, UK

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ISBN-13: 9780134461526
Principles of Marketing
Published 2017

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ISBN-13: 9780135839379
Principles of Marketing -- 2019 MyLab Marketing with Pearson eText
Published 2019

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