Rhetorical Analysis: A Brief Guide for Writers, 1st edition

Published by Pearson (November 30, 2010) © 2011

  • Mark G. Longaker
  • Jeffrey Walker
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Preface

 

Chapter 1.        Introduction to Rhetoric and Rhetorical Analysis

            What is Rhetoric?

            What is Rhetorical Analysis?

            What is the Rhetorical Perspective?

            What Can you Find in this Book?

 

Chapter 2         Kairos and the Rhetorical Situation

            Kairos           

            Aspects of the Rhetorical Situation

            Analysis 1: Kairos and the Rhetorical Situation in “Letter from Birmingham Jail”

            Analysis 2: Volkswagen’s 1960 “Why” Ad and the Historical-Cultural Context

            Writing a Kairos Analysis

            Student Analysis of Kairos and a Recent Documentary:

            Rebecca Reilly, “The Kairos of War”

 

Chapter 3         Argumentation

            The Classical Pisteis: Ethos, Logos, Pathos

            Reasons and Evidence: the Artistic and Inartistic Pisteis

            Argument and the Structure of Practical Reasoning

            Classical Terms for Argument:

            Enthymeme and Epicheireme

            More Classical Terms: “Topics” and “Stases” of Argument

            Sample Analysis: Enthymematic Argument in the First Half of “Letter from Birmingham Jail”

            Writing an Argument Analysis

            Student Analysis of Argument in a Video Game:

            David Daniels, “Building an Electronic Empire

            with Argument”

 

Chapter 4         Structure

            Basic Princi

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