Published by Pearson (December 17, 2025) © 2026
Selling Today develops personal selling skills grounded in an ethical, customer-centered mindset. Organized around four core strategies—relationship, product, customer and presentation—the title offers the most “learn by doing” materials of any personal selling text, including robust role-play scenarios. Its video-based sales training support is unparalleled as a teaching and learning resource.
The 16th Edition explores the impact of AI and other technological advances on selling and sales professionals in a competitive business world. Five new Reality Selling Today videos showcase the skills needed for a successful career in modern-day sales environments. The videos are leveraged in chapter-opening vignettes, end-of-chapter case problems and role-play scenarios, infusing the content with real-world sales experiences.
Customize your course to teach your way. MyLab® is a flexible platform merging world-class content with dynamic study tools. It takes a personalized approach designed to ignite each student's unique potential. And, with the freedom it affords to adapt your pedagogy, you can reinforce select concepts and guide students to real results.
All in one place. Pearson+ offers instant access to eTextbooks, videos and study tools in one intuitive interface. Students choose how they learn best with enhanced search, audio and flashcards. The Pearson+ app lets them read where life takes them, no wi-fi needed. Students can access Pearson+ through a subscription or their MyLab or Mastering course.