Cover: Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy, 7th edition

Published by Pearson (December 12th 2014) - Copyright © 2011

  • Christopher H Lovelock University of North Carolina
  • Jochen Wirtz UCLA-NUS

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ISBN-13: 9780134123905
Services Marketing: People, Technology, Strategy
Published 2014

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