Published by Pearson (July 14, 2021) © 2020
Social Research Methods: Qualitative and Quantitative Approaches has introduced students to research methods for over 30 years. Author W. Lawrence Neuman explains a variety of qualitative and quantitative social research approaches, emphasizing the benefits of hybrid approaches. While focusing on the techniques of research design, measurement and data analysis, the text also explains research methodology: the core principles that underlie the design and conduct of research.
The 8th Edition offers up-to-date coverage of recent advances in research techniques and methodological debates. New Reflection boxes prompt you to consider specific issues, dilemmas or controversies in social research, tying real-world examples to the text.
PART I: FOUNDATIONS
1. Why Do Research?
2. What Are the Major Types of Social Research?
3. Theory and Research
4. The Meanings of Methodology
5. How to Review the Literature and Conduct Ethical Studies
PART II: PLANNING AND PREPARATION
6. Strategies of Research Design
7. Qualitative and Quantitative Measurement
8. Qualitative and Quantitative Sampling
PART III: QUANTITATIVE DATA COLLECTION AND ANALYSIS
9. Experimental Research
10. Survey Research
11. Nonreactive Research and Secondary Analysis
12. Analysis of Quantitative Data
PART IV: QUALITATIVE DATA COLLECTION AND ANALYSIS
13. Field Research and Focus Group Research
14. Historical-Comparative Research
15. Analysis of Qualitative Data
16. Writing the Research Report and the Politics of Social Research
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