Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job., 1st edition

Published by Peachpit Press (December 28, 2015) © 2016

  • Denise Anderson
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  • Available for purchase from all major ebook resellers, including InformIT.com
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  • A print text
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  • Also available for purchase as an ebook from all major ebook resellers, including InformIT.com
In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for students - establishing their unique brand, crafting a killer portfolio, tailoring and delivering their message, getting their perfect design job, and excelling once they're hired.

In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering students powerful insights and easy-to-use tools for successfully launching their career. Whether they're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help them identify what makes them unique, and use it powerfully differentiate themselves from everyone else.
  • Introduction
  • Section I. Developing a Personal Brand
  • 1. What Is Your Brand?
  • 2. The Brand Touch Points
  • 3. Designing a Brand Identity
  • 4. Creating an Online Presence
  • 5. Self-Promoting Your Brand
  • 6. Student Case Studies + Examples
  • Section II. Building a Portfolio of Work
  • 7. Portfolio Trends and Strategies
  • 8. What Is Your Dream Job? Part I
  • 9. Choosing a Mentor and Advisory Board
  • 10. Selecting Work for Your Portfolio
  • 11. Creating a Presentation of Work
  • 12. Choosing a Portfolio Type
  • 13. Photographing Your Work
  • 14. Portfolio Production
  • 15. Protecting Your Work
  • 16. Student Case Studies + Examples
  • Section III. Finding a Job
  • 17. Types of Design Jobs and Companies
  • 18. What Is Your Dream Job?
  • 19. Writing a Resume and Cover Letter
  • 20. Learning How to Interview
  • 21. Learning How to Present Your Work
  • 22. My Job Search Plan
  • 23. The Interview
  • 24. Accepting a Position
  • 25. What To Expect At Your First Job
  • 26. Preparing for the Next Job
  • 27. Student Case Studies + Examples

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