Start with the Customer, 1st edition

Published by Pearson Business (August 19, 2025) © 2026

  • Peter Cross
  • Jo Causon
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Table of contents

  1. The end of happy - from customer service to lip service
  2. The new consumer mindset
  3. Creating a listening culture
  4. The eternal power of human needs
  5. Your team are your first customers
  6. Know your eggs
  7. The customer may not always be right but they must always win
  8. Meet the customer of the future

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