Kevin Lane Keller

Vanitha Swaminathan

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

A digital version of the text you can personalize and read online or offline.

eTextbook

A digital version of the text you can personalize and read online or offline. If your instructor has invited you to join a specific Pearson eTextbook course for your class, you will need to purchase your eText through the course invite link they provide.

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This product is a bound, printed text book.

Print

A loose-leaf, three-hole-punched version of the printed text.

Loose-Leaf

A bound printed text you can rent, fulfilled by eCampus.com. At the end of the rental period, you can choose to buy the text for a flat fee.

Pearson+ subscription

Rental + Hardcover

Pearson+ subscription

Rental + Hardcover

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