Cover: Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition

Published by Pearson (September 15th 2020) - Copyright © 2020

  • Kevin Lane Keller Dartmouth College
  • Vanitha Swaminathan University of Pittsburgh

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ISBN-13: 9780135641316
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Published 2020

Rental + Hardcover

ISBN-13: 9780134892498
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Published 2019

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