Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16th edition

Published by Pearson (February 8, 2016) © 2017

  • Fred R David Francis Marion University
  • Forest R. David University of Debrecen
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PART 1: Overview of Strategic Management 

1. The Nature of Strategic Management

THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY) 

 

PART 2: Strategy Formulation 

2. The Business Vision and Mission 

3. The External Assessment 

4. The Internal Assessment 

5. Strategies in Action 

6. Strategy Analysis and Choice 

 

PART 3: Strategy Implementation

7. Implementing Strategies: Management, Operations, and Human Resources Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

 

PART 4: Strategy Evaluation

9. Strategy Review, Evaluation, and Control 

 

PART 5: Key Strategic-Management Topics 

10. Business Ethics, Social Responsibility, and Environmental Sustainability 

11. Global and International Issues 

 

PART 6: Strategic-Management Case Analysis 

How to Prepare and Present a Case Analysis

 

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