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Strategic Management: A Competitive Advantage, Concept and Cases, 18th edition

Published by Pearson (24 April 2023) © 2024

  • Fred R David Francis Marion University
  • Forest R. David University of Debrecen
  • Meredith E. David Baylor University
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In this eTextbook — More ways to learn

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  • More interactive. Learn through audio, video, and practice.
  • More memorable. Study better with notes, highlights, and flashcards.
 
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Title overview

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Table of contents

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

  1. The Nature of Strategic Management
    • The Cohesion Case: McDonald’s Corporation

PART 2: STRATEGY FORMULATION

  1. Business Vision and Mission
  2. The External Assessment
  3. The Internal Assessment
  4. Strategies in Action
  5. Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

  1. Implementing Strategies: Management and Marketing Issues
  2. Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

  1. Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

  1. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
  2. Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

How to Prepare and Present a Case Analysis

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