The Business Model Navigator, 3rd edition

Published by FT Publishing International (9 April 2025) © 2026

  • Oliver Gassmann
  • Karolin Frankenberger St Gallen University
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Details

  • A print edition

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

Table of contents

PART ONE How to drive business model innovation

  1. What is a business model and why should it be innovated? 
  2. The Business Model Navigator 
  3. Managing change 

PART TWO 55+ winning business models – and what they can do for you 

  1. Add-On 
  2. Affiliation 
  3. Aikido 
  4. Auction 
  5. Barter 
  6. Cash Machine 
  7. Cross-Selling 
  8. Crowdfunding 
  9. Crowdsourcing 
  10. Customer Loyalty 
  11. Digitalisation 
  12. Direct Selling 
  13. E-commerce 
  14. Experience Selling 
  15. Flat Rate 
  16. Fractional Ownership 
  17. Franchising 
  18. Freemium 
  19. From Push to Pull 
  20. Guaranteed Availability 
  21. Hidden Revenue 
  22. Ingredient Branding 
  23. Integrator 
  24. Layer Player 
  25. Leverage Customer Data 
  26. Licensing 
  27. Lock-In 
  28. Long Tail 
  29. Make More of It 
  30. Mass Customisation 
  31. No Frills 
  32. Open Business 
  33. Open Source 
  34. Orchestrator 
  35. Pay Per Use 
  36. Pay What You Want 
  37. Peer to Peer 
  38. Performance-Based Contracting 
  39. Razor and Blade 
  40. Rent Instead of Buy 
  41. Revenue Sharing 
  42. Reverse Engineering 
  43. Reverse Innovation 
  44. Robin Hood 
  45. Self-Service 
  46. Shop in Shop 
  47. Solution Provider 
  48. Subscription 
  49. Supermarket 
  50. Target the Poor 
  51. Trash to Cash 
  52. Two-Sided Market 
  53. Ultimate Luxury 
  54. User Design 
  55. White Label 
  56. Sensor as a Service 
  57. Virtualisation 
  58. Object Self-Service 
  59. Object as Point of Sale 
  60. Prosumer 

PART THREE Finished reading? Let's implement! 

  1. 10 recommendations to innovate your business model 
  2. The 55+ models at a glance 
  3. Glossary 

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