Published by Pearson (22 December 2025) © 2026
The Practice of Public Relations provides essential guidance for contemporary PR work in a changing landscape. Seitel weds his experience with light-hearted, energetic prose and an approach favoring reasoning and applications. Using cases, interviews and news stories, he connects theory and philosophy to the practical knowledge needed to take on the complex challenges of PR in today’s digital age.
The 15th Edition explores ways of harnessing AI to navigate contemporary communications issues, from public opinion and media relations to employee communications and crisis management. You’ll also examine hot-button issues dominating today’s communications discussions, such as the wealth gap, the decline of traditional media and the rise of social media.
All in one place. Pearson+ offers instant access to eTextbooks, videos and study tools in one intuitive interface. Students choose how they learn best with enhanced search, audio and flashcards. The Pearson+ app lets them read where life takes them, no wi-fi needed. Students can access Pearson+ through a subscription or their MyLab or Mastering course.