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Tourism: The Business of Hospitality and Travel, 7th edition

Published by Pearson (January 23, 2025) © 2026

  • Roy A. Cook
  • Cathy H. C. Hsu
  • Lorraine L. Taylor

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In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

Title overview

Tourism: The Business of Hospitality and Travel examines tourism through a business lens, considering the management, marketing and finance issues most important to the industry. Conversational and fun to read, it uses cases and real examples to provide a holistic, global view of the tourism business.

The 7th Edition explores trends across industry segments, with a new emphasis on the business/leisure travel market. Drawing on expanded academic research, it weighs the economic, political, environmental and social/cultural impacts of tourism, as well as the critical issue of sustainability. International practices and perspectives are now more present, with multiple new examples.

Table of contents

PART 1: THE TRAVELING PUBLIC AND TOURISM PROMOTERS

  1. Introducing the World’s Largest Industry, Tourism
  2. Marketing to the Traveling Public
  3. Delivering Quality Tourism Services
  4. Bringing Travelers and Tourism Service Suppliers Together
  5. Capturing Technology’s Competitive Advantages

PART 2: TOURISM SERVICE SUPPLIERS

  1. Transportation
  2. Accommodations
  3. Food and Beverage
  4. Attractions and Entertainment
  5. Destinations

PART 3: THE TOURISM ENVIRONMENT

  1. Economic and Political Impacts of Tourism
  2. Environmental and Social/Cultural Impacts of Tourism
  3. Sustaining Tourism’s Benefits
  4. The Future of Tourism

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