About our authors

Roy A. Cook, DBA (Mississippi State University), is Professor Emeritus, Katz School of Business at Fort Lewis College, Durango, Colorado. He has written several textbooks: Tourism: The Business of Hospitality and Travel, Human Resource Management, Meeting 21st Century Challenges, An Accidental Hotelier and Guide to Business Etiquette. He also serves as the editor of The Source: A Guide to Academic Journals and Publishing Opportunities in Hospitality, Leisure, Tourism & Travel (now in its third edition). He has authored more than 100 articles, cases and papers based on his extensive working experiences in the tourism and hospitality industry and his research interests in the areas of strategic management, tourism, human resource management, communications and small business management. In addition to serving as past editor of Annual Advances in Business Cases, he serves as Case Study Editor of the Journal of Teaching in Travel & Tourism. He is a long-standing member of the International Society of Travel and Tourism Educators, Academy of Management and Society for Case Research (past President and Executive Director). Dr. Cook served as Associate Dean of the School of Business Administration at Fort Lewis College and as Director of the Colorado Center for Tourism Research.

Cathy H. C. Hsu, PhD (Iowa State University), is the Chair Professor of Hospitality and Tourism Marketing in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University (PolyU). Prior to joining PolyU in July 2001, she taught in the US for 12 years in two different state universities. Cathy has been Editor-in-Chief of Tourism Management since 2000 and served as Editor-in-Chief of Journal of Teaching in Travel & Tourism for 16 years (2002–2017). Her research foci include tourist behaviors and emotions, resident sentiment, stereotypes, social listening and hospitality branding. She received the John Wiley & Sons Lifetime Research Achievement Award in 2009, International Society of Travel and Tourism Educators’ Martin Oppermann Memorial Award for Lifetime Contribution to Tourism Education in 2011, and Tourism Academy Leader Award in 2024 by The Association of Turkish Tourism Academics. She is a fellow of the International Academy for the Study of Tourism. 

Lorraine L. Taylor, PhD (Clemson University), is an Associate Professor of Tourism & Hospitality Management in the Katz School of Business at Fort Lewis College in Durango, Colorado. There, she teaches Business Administration courses in the Tourism & Hospitality Management concentration and minor, including Sustainable Tourism, Event Management, and Critical Issues in Tourism and Hospitality Management, and also in the Certificate in Ski Resort Operations, with courses including Introduction to Resort Management and Ski Resort Operations. Prior to earning her doctorate, she pursued a career in the hotel industry and worked for Walt Disney World, Marriott International, and the Five Star and Five Diamond rated Sanctuary at Kiawah Island Golf Resort. She also worked as an inspector for a luxury hotel guidebook, Condé Nast Johansens. Her research interests are in tourists’ motivations, decision making and behavior, as well as sustainable destinations, risk management and crisis resiliency. She has presented at conferences for the Travel and Tourism Research Association, the International Society of Travel & Tourism Educators, the Western Academy of Management and the North American Case Research Association. She has published in the Journal of Teaching in Travel & Tourism, the Case Research Journal, Tourism Management Perspectives, Tourism Recreation Research and the Journal of Hospitality and Tourism Research.