Wired to Care: How Companies Prosper When They Create Widespread Empathy, 1st edition
Published by FT Press (January 9, 2009) © 2009
- Dev Patnaik
- A print text (hardcover or paperback)
- Free shipping
Leverage true connections as an engine for growth and change!
Part IÂ Â Â The Case for Empathy
Chapter 1       Introduction 3
Chapter 2       The Map is Not the Territory 19
Chapter 3       The Way Things Used to Be 42
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Part IIÂ Â Creating Widespread Empathy
Chapter 4       The Power of Affinity 67
Chapter 5       Walking in Someone Else’s Shoes 85
Chapter 6       Empathy That Lasts 105
Chapter 7       Open All the Windows 124
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Part IIIÂ The Results of Empathy
Chapter 8       Reframe How You See the World 143
Chapter 9       We Are Them and They Are Us 165
Chapter 10     The Golden Rule 180
Chapter 11     The Hidden Payoff 200
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Acknowledgments 217
Endnotes 223
Index 237
About the Authors 251
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DEV PATNAIK is a founder and principal of Jump Associates, a growth strategy firm. He is an advisor to some of the world’s most admired companies, including Hewlett-Packard, Target, Nike, and GE. Dev is an adjunct faculty member at Stanford University, where he teaches research methods to design and business school students. He lives in the San Francisco Bay Area.
PETER MORTENSEN is the communications lead at Jump Associates and a blog contributor for Wired.
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