Excellence in Business Communication, 13th edition

Published by Pearson (September 15, 2020) © 2020

  • Courtland L. Bovee
  • John V. Thill

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In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.
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Title overview

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills.

With the rise of intelligent communication technology, the 13th Edition examines the most significant and recent technology-related changes affecting the business world.

Table of contents

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

  1. Professional Communication in a Digital, Social, Mobile World
  2. Interpersonal Communication Skills
  3. Collaboration and Business Etiquette
  4. Communication Challenges in a Diverse, Global Marketplace

PART 2: APPLYING THE THREE-STEP WRITING PROCESS

  1. Planning Business Messages
  2. Writing Business Messages
  3. Completing Business Messages

PART 3: CRAFTING BRIEF BUSINESS MESSAGES

  1. Crafting Messages for Digital Channels
  2. Writing Routine and Positive Messages
  3. Writing Negative Messages
  4. Writing Persuasive Messages

PART 4: PREPARING REPORTS AND PRESENTATIONS

  1. Planning Reports and Proposals
  2. Writing and Completing Reports and Proposals
  3. Developing and Delivering Business Presentations

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

  1. Building Careers and Writing Résumés
  2. Applying and Interviewing for Employment

Author bios

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