Tourism: The Business of Hospitality and Travel, 6th edition

Published by Pearson (20 March 2017) © 2018

  • Roy A. Cook
  • Cathy H. C. Hsu
  • Lorraine L. Taylor
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Table of contents

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS

Introducing the World's Largest Industry, Tourism

Marketing to the Traveling Public

Delivering Quality Tourism Services

Bringing Travelers and Tourism Service Suppliers Together

Capturing Technology’s Competitive Advantages

 

PART II: TOURISM SERVICE SUPPLIERS

Transportation

Accommodations

Food and Beverage

Attractions and Entertainment

Destinations

 

PART III: THE TOURISM ENVIRONMENT

Economic and Political Impacts of Tourism

Environmental and Social/Cultural Impacts of Tourism

Sustaining Tourism's Benefits

The Future of Tourism

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