Media of Mass Communication, The, 12th edition

Published by Pearson (July 14, 2021) © 2022

  • John Vivian
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Access details

  • Instant access once purchased
  • Anytime, anywhere learning via mobile app
  • Register via course invite or LMS link (Blackboard™, Canvas™, Moodle or D2L®)

Features

  • All-in-one digital learning platform
  • Integrated videos and rich multimedia
  • Immediate feedback on tests and quizzes
  • Highlighting, notetaking and study tips
  • App syncs progress across devices
Products list

Access details

  • Instant access once purchased
  • Anytime, anywhere learning via mobile app
  • Register via course invite or LMS link (Blackboard™, Canvas™, Moodle or D2L®)

Features

  • All-in-one digital learning platform
  • Integrated videos and rich multimedia
  • Immediate feedback on tests and quizzes
  • Highlighting, notetaking and study tips
  • App syncs progress across devices
Products list

Access details

  • Instant access once purchased
  • Anytime, anywhere learning via mobile app
  • Register via course invite or LMS link (Blackboard™, Canvas™, Moodle or D2L®)

Features

  • All-in-one digital learning platform
  • Integrated videos and rich multimedia
  • Immediate feedback on tests and quizzes
  • Highlighting, notetaking and study tips
  • App syncs progress across devices

Title overview

The Media of Mass Communication encourages you to explore the latest economic, technological, cultural, and political shifts in media through a historical context. This title prompts you to analyze ongoing transformations in mass media and to see the impact of the media upon society and our daily lives.

Table of contents

Brief Contents

  1. Mass Media Literacy
  2. Media Technology
  3. Media Economics
  4. Cybermedia
  5. Legacy Media
  6. News
  7. Entertainment
  8. Public Relations
  9. Advertising
  10. Mass Audiences
  11. Mass Media Effects
  12. Governance and Mass Media
  13. Global Mass Media
  14. Mass Media Law
  15. Mass Media Ethics

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