Writing for the Mass Media, 9th edition

Published by Pearson (July 14, 2021) © 2022

  • James G. Stovall University of Tennessee - Knoxville
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  • Instant access once purchased
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Features

  • All-in-one digital learning platform
  • Integrated videos and rich multimedia
  • Immediate feedback on tests and quizzes
  • Highlighting, notetaking and study tips
  • App syncs progress across devices
Products list

Access details

  • Instant access once purchased
  • Anytime, anywhere learning via mobile app
  • Register via course invite or LMS link (Blackboard™, Canvas™, Moodle or D2L®)

Features

  • All-in-one digital learning platform
  • Integrated videos and rich multimedia
  • Immediate feedback on tests and quizzes
  • Highlighting, notetaking and study tips
  • App syncs progress across devices
Products list

Access details

  • Instant access once purchased
  • Anytime, anywhere learning via mobile app
  • Register via course invite or LMS link (Blackboard™, Canvas™, Moodle or D2L®)

Features

  • All-in-one digital learning platform
  • Integrated videos and rich multimedia
  • Immediate feedback on tests and quizzes
  • Highlighting, notetaking and study tips
  • App syncs progress across devices

Title overview

Writing for the Mass Media presents clear writing, simple organization, abundant exercises, and precise examples pertaining to media writing and opportunities to help you develop your skills as a professional writer. The text offers classic and ahead-of-the-curve content to best prepare you for your future career.

Table of contents

1. What is Good Writing?
2. Basic Tools of Writing
3. Style and the Stylebook
4. Writing in the Media Environment
5. Basic News Writing
6. Writing for Print Journalism
7. Writing for the Web
8. Writing for Broadcast Journalism
9. Writing and Images
10. Writing Advertising Copy
11. Writing for Public Relations
12. The Writer and the Law
13. Getting a Job in the Mass Media

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