Tourism: The Business of Hospitality and Travel, 6th edition

Published by Pearson (July 14, 2021) © 2022

  • Roy A. Cook
  • Cathy H. C. Hsu
  • Lorraine L. Taylor

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In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

Table of contents

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS
Introducing the World's Largest Industry, Tourism
Marketing to the Traveling Public
Delivering Quality Tourism Services
Bringing Travelers and Tourism Service Suppliers Together
Capturing Technology's Competitive Advantages

PART II: TOURISM SERVICE SUPPLIERS
Transportation
Accommodations
Food and Beverage
Attractions and Entertainment
Destinations

PART III: THE TOURISM ENVIRONMENT
Economic and Political Impacts of Tourism
Environmental and Social/Cultural Impacts of Tourism
Sustaining Tourism's Benefits
The Future of Tourism

Author bios

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