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Nicely Said: Writing for the Web with Style and Purpose, 1st edition
Published by New Riders (May 16, 2014) © 2014
- Nicole Fenton
- Kate Kiefer Lee
$23.99
Price Reduced From: $29.99
Details
- A print text
- Free shipping
- Also available for purchase as an ebook from all major ebook resellers, including InformIT.com
This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.
$23.99
Price Reduced From: $29.99
Details
- A print text
- Free shipping
- Also available for purchase as an ebook from all major ebook resellers, including InformIT.com
This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.
Title overview
Nicely Said: Styling Web Content with Purpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time.
This book answers questions like:
• How do we get people to care about our products?
• What’s the business value of empathetic communications?
• Why do we need to worry about voice, tone, and wording?
• How can we create better web content as our audiences grow?
The book walks students through making a framework for great communications—with stories, recipes, and brief examples to learn from. When they finish this book, they’ll see their content in a more meaningful light. They’ll understand how to manage a communication process, find their company’s brand voice, and adjust their tone for different situations. They’ll know how to build trust with customers and show empathy in their writing.
This book answers questions like:
• How do we get people to care about our products?
• What’s the business value of empathetic communications?
• Why do we need to worry about voice, tone, and wording?
• How can we create better web content as our audiences grow?
The book walks students through making a framework for great communications—with stories, recipes, and brief examples to learn from. When they finish this book, they’ll see their content in a more meaningful light. They’ll understand how to manage a communication process, find their company’s brand voice, and adjust their tone for different situations. They’ll know how to build trust with customers and show empathy in their writing.