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Advertising & IMC: Principles and Practice, 11th edition
Published by Pearson (September 18, 2020) © 2019
- Sandra Moriarty University of Colorado - Boulder
- Nancy Mitchell North Carolina State University
- Charles Wood University of Tulsa
- William D. Wells University of Minnesota
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Advertising & IMC: Principles and Practice
Published 2020
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ISBN-13: 9780135836125
2019 MyLab Marketing with Pearson eText for Advertising & IMC: Principles and Practice
Published 2019
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