Better Business, Second Canadian Edition, 2nd edition
Published by Pearson Canada (January 9th 2015) - Copyright © 2016
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Note: If you are purchasing an electronic version, MyBizLab does not come automatically packaged with it. To purchase MyBizLab, please visit www. MyBizLab.com or you can purchase a package of the physical text and MyBizLab by searching for ISBN 10: 0133810976 / ISBN 13: 9780133810974.
Better Business 2ce provides Introduction to Business instructors and students with an improved digital user experience that supports new teaching models, including: hybrid courses; active learning; and learning outcome-focused instruction.
MyBizLab delivers proven results in helping individual students succeed. It provides engaging experiences that personalize, stimulate, and measure learning for each student. For the Second Canadian edition, MyBizLab includes powerful new learning resources, including a new set of online lesson presentations to help students work through and master key business topics, a completely re-structured Study Plan for student self-study, and a wealth of engaging assessment and teaching aids to help students and instructors explore unique learning pathways.
Table of contents
Table of Contents:
Chapter 1 Business Fundamentals
Chapter 2 The Environment of Business
Chapter 3 Economics and Banking
Chapter 4 Entrepreneurship, Small Business, and New Venture Creation
Chapter 5 Business Management
Chapter 6 Motivation and Teamwork
Chapter 7 Human Resource Management
Chapter 8 Marketing and Consumer Behaviour
Chapter 9 Marketing Mix: Product, Price, Promotion, and Place
Chapter 10 Operations Management: Goods and Services
Chapter 11 Financial Management and Accounting
Chapter 12 Global Business
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