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Better Business, Second Canadian Edition, 2nd edition

  • Michael R. Solomon
  • Mary Anne Poatsy
  • Kendall Martin
  • Jeff Short
  • Sandra Wellman
  • Kerri Shields

Published by Pearson Canada (January 9th 2015) - Copyright © 2016

2nd edition

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Better Business, Second Canadian Edition

ISBN-13: 9780133810974

Includes: Paperback

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What's included

  • Paperback

    You'll get a bound printed text.

Overview

Note: If you are purchasing an electronic version, MyBizLab does not come automatically packaged with it. To purchase MyBizLab, please visit www. MyBizLab.com or you can purchase a package of the physical text and MyBizLab by searching for ISBN 10: 0133810976 / ISBN 13: 9780133810974.

 

Better Business 2ce provides Introduction to Business instructors and students with an improved digital user experience that supports new teaching models, including: hybrid courses; active learning; and learning outcome-focused instruction.

 

MyBizLab delivers proven results in helping individual students succeed. It provides engaging experiences that personalize, stimulate, and measure learning for each student. For the Second Canadian edition, MyBizLab includes powerful new learning resources, including a new set of online lesson presentations to help students work through and master key business topics, a completely re-structured Study Plan for student self-study, and a wealth of engaging assessment and teaching aids to help students and instructors explore unique learning pathways.

Table of contents

Table of Contents:

 

Chapter 1      Business Fundamentals

Chapter 2      The Environment of Business

Chapter 3      Economics and Banking

Chapter 4      Entrepreneurship, Small Business, and New Venture Creation

Chapter 5      Business Management

Chapter 6      Motivation and Teamwork

Chapter 7      Human Resource Management

Chapter 8      Marketing and Consumer Behaviour

Chapter 9      Marketing Mix: Product, Price, Promotion, and Place

Chapter 10     Operations Management: Goods and Services

Chapter 11     Financial Management and Accounting

Chapter 12     Global Business

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