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  3. Introduction to Business
  4. Introduction to Business
  5. Better Business

Better Business, 5th edition

  • Michael R. Solomon
  • Mary Anne Poatsy
  • Kendall Martin

Published by Pearson (January 4th 2017) - Copyright © 2018

5th edition

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Overview

For courses in introductory business.

 

Conversational, question and answer approach to contemporary business

Better Business introduces the business content readers need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages readers to engage more fully with the material. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, readers have a powerful learning tool that captures the evolving issues and opportunities of business.


Also available with MyLab Intro to Business

MyLab™ Intro to Business is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

Note: You are purchasing a standalone product; MyLab Intro to Business does not come packaged with this content. Students, if interested in purchasing this title with MyLab Intro to Business, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

 

If you would like to purchase both the physical text and MyLab Intro to Business, search for:

 

0134641833 / 9780134641836 Better Business Plus MyLab Intro to Business with Pearson eText -- Access Card Package

 

Package consists of:

  • 0134522745 / 9780134522746 Better Business
  • 0134527879 / 9780134527871 MyLab Intro to Business with Pearson eText -- Access Card -- for Better Business


Table of contents

I. Looking at the Business Environment

1. Business Basics

2. Economics and Banking

3. Ethics in Business

4. Business in a Global Economy

 

II. Starting and Structuring a Business

5. Small Business and the Entrepreneur

6. Forms of Business Ownership

 

III. Managing a Business and Employees

7. Business Management and Organization

8. Motivation, Leadership, and Teamwork

9. Human Resource Management

10. Online Business and Technology

11. Production, Operations, and Supply Chain Management

 

IV. Principles of Marketing

12. Marketing and Consumer Behavior

13. Product Development, Branding, and Pricing Strategies

14. Promotion and Distribution

 

V. Principles of Finance

15. Financing and Accounting for Business Operations

16. Investment Opportunities in the Securities Market

 

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