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Better Business, 5th edition

  • Michael R. Solomon
  • Mary Anne Poatsy
  • Kendall Martin
Better Business (Subscription)

ISBN-13:  9780134525518

eText
Instant access
$59.99
Instant access
$59.99

What's included

  • eText

    A digital version of the text you can personalize and read online or offline.

Overview

For courses in introductory business.

 

Conversational, question and answer approach to contemporary business

Better Business introduces the business content readers need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages readers to engage more fully with the material. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, readers have a powerful learning tool that captures the evolving issues and opportunities of business.

 

For teachers

All the material you need to teach your courses.

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Published by Pearson (January 4th 2017) - Copyright © 2018