Pearson eText Better Business -- Instant Access
ISBN-13: 9780136879749Includes: eText (12-month access)
Pearson eText is an affordable, easy-to-use digital textbook. Read it on your computer, or download the mobile app to study on the go.
2019 MyLab Intro to Business with Pearson eText -- Instant Access-- for Better Business
- Instant Access
Instant digital access to MyLab. To register, you'll need a Pearson course ID from your instructor.
Better Business, Student Value Edition + 2019 MyLab Intro to Business with Pearson eText -- Access Card Package
A digital platform that offers help when and where you need it, lets you focus your study time, and provides practical learning experiences. To register, you’ll need a Pearson course ID from your instructor. A collection of materials so you have everything you need for your course.
Better Business Plus 2019 MyLab Intro to Business with Pearson eText -- Access Card Package
A soft-bound printed text and a code to access MyLab with eText. To register, you'll need a Pearson course ID from your instructor.
Better Business, Student Value Edition
ISBN-13: 9780134525013Includes: Loose-Leaf
You'll get loose-leaf, three-hole-punched pages ready to be placed in a binder.
ISBN-13: 9780134522746Includes: Paperback
You'll get a bound printed text.
For courses in introductory business.
Conversational, question and answer approach to contemporary business
Better Business introduces the business content students need — in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.
Table of contents
I. Looking at the Business Environment
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
II. Starting and Structuring a Business
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
III. Managing a Business and Employees
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and Supply Chain Management
IV. Principles of Marketing
12. Marketing and Consumer Behavior
13. Product Development, Branding, and Pricing Strategies
14. Promotion and Distribution
V. Principles of Finance
15. Financing and Accounting for Business Operations
16. Investment Opportunities in the Securities Market
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