Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, 4th edition

Published by Microsoft Press (March 15, 2018) © 2018

  • Cliff Atkinson
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Products list
$37.99
Buy nowOpens in a new tab
Sold by InformIT and ebook resellers
  • Available for purchase from all major ebook resellers, including InformIT.com

Title overview

Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint—for memorable, meaningful, and persuasive visual stories.

Table of contents

  • 1. A Theater of Persuasion
  • 2. Busting the Top 3 Myths About PowerPoint
  • 3. The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling
  • 4. Crafting Your Story Structure
  • 5. Anchoring Your Story in Your Audience’s Minds
  • 6. Thinking Like a Storyboard
  • 7. The Magic of Sketching Your Graphics First
  • 8. Getting Graphics, Quick and Easy
  • 9. Delivering Your Visual Story
  • 10. Present This, Not That
  • Appendix BBP Guidelines
  • Appendix Starting Your Challenge and Desire Headlines
  • Appendix: Starting Your Map Headlines

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