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Business Communication Essentials, 8th edition

  • Courtland L Bovee
  • John Thill

Published by Pearson (July 19th 2019) - Copyright © 2019

8th edition

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Pearson eText Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace -- Instant Access

ISBN-13: 9780136878759

Includes: eText (12-month access)
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Overview

Business Communication Essentials looks at the contemporary writing, listening, and presentation strategies needed for a successful career in today’s mobile workplace.

Pearson eText is an easy-to-use digital textbook that you can read online or offline. Make it your own by adding highlights and notes, and learn on the go with the mobile app. At the end of your subscription, you can opt to renew access to your eText and personalized notes.

Table of contents

PART I: BUSINESS COMMUNICATION FOUNDATIONS 

1. Professional Communication in Today’s Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette


PART II: THE THREE-STEP WRITING PROCESS

3. Planning Business Messages

4. Writing Business Messages

5. Completing Business Messages


PART III: BRIEF BUSINESS MESSAGES

6. Crafting Messages for Digital Channels

7. Writing Routine and Positive Messages

8. Writing Negative Messages

9. Writing Persuasive Messages


PART IV: LONGER BUSINESS MESSAGES

10. Understanding and Planning Reports and Proposals

11. Writing and Completing Reports and Proposals

12. Developing and Delivering Business Presentation


PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS 

13. Building Careers and Writing Resumes

14. Applying and Interviewing for Employment


Appendix A: Format and Layout of Business Documents 

Appendix B: Documentation of Report Sources 

Appendix C: Correction Symbols 

Handbook of Grammar, Mechanics, and Usage 

Answer Key 


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