Business Communication Today, 14th edition
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Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. As such, the 14th Edition focuses on mobile integration and blends current topics, including social media in business, with more traditional entrepreneurial concepts. Flexible and suitable for all readers, Business Communication Today instills crucial business skills needed to thrive in an office environment.
Features and benefits
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- The mobile eText: Lets you learn on your terms, wherever you are.
Table of contents
- Professional Communication in a Digital, Social, Mobile World
- Collaboration, Interpersonal Communication, and Business Etiquette
- Communication Challenges in a Diverse, Global Marketplace
- Planning Business Messages
- Writing Business Messages
- Completing Business Messages
Handbook of Grammar, Mechanics, and Usage
Format and Layout of Business Documents
- Digital Media
- Social Media
- Visual Media
- Writing Routine and Positive Messages
- Writing Negative Messages
- Writing Persuasive Messages
- Finding, Evaluation, and Processing Information
- Planning Reports and Proposals
- Writing and Completing Reports and Proposals
Documentation of Report Sources
- Developing Presentations in a Social Media Environment
- Enhancing Presentations with Slides and Other Visuals
- Building Careers and Writing Résumés
- Applying and Interviewing for Employment
Published by Pearson (January 4th 2017) - Copyright © 2018