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Business in Action [RENTAL EDITION], 9th edition

  • Courtland L. Bovee
  • John V. Thill

Published by Pearson (February 1st 2019) - Copyright © 2020

9th edition

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MyLab Intro to Business with Pearson eText -- Access Card -- for Business in Action

ISBN-13: 9780135206270

Includes:
  • MyLab
  • Access card
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  • MyLab

    A digital platform that offers help when and where you need it, lets you focus your study time, and provides practical learning experiences. To register, you’ll need a Pearson course ID from your instructor.

  • Access card

    To access this digital content, you'll receive a physical card with printed code.

Overview

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

 

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For introductory courses in business.

This ISBN is for the MyLab access card. Pearson eText is included.

 

A concise and comprehensive introduction to business

Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So students can focus on what’s important -- developing the skills today’s business leaders are looking for.

 

Personalize learning with MyLab Intro to Business

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.

Table of contents

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS

1. Developing a Business Mindset

2. Economics, Money, and Banking

3. The Global Marketplace

4. Business Ethics and Corporate Social Responsibility

 

PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP

5. Forms of Ownership

6. Entrepreneurship and Small-Business Ownership

 

PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS

7. Management Roles, Functions, and Skills

8. Organization and Teamwork

9. Production Systems

 

PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES

10. Employee Motivation

11. Human Resources Management

 

PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT

12. The Art and Science of Marketing

13. Product Management and Pricing Strategies

14. Customer Communication and Product Distribution

 

PART 6: MANAGING MONEY: ACCOUNTING AND FINANCIAL RESOURCES

15. Financial Information and Accounting Concepts

16. Financial Management and Financial Markets

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