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Overview

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

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For introductory courses in business.
This ISBN is for the MyLab access card. Pearson eText is included.

A concise and comprehensive introduction to business
Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So students can focus on what’s important — developing the skills today’s business leaders are looking for.

Personalize learning with MyLab Intro to Business
By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.

Table of contents

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS
1. Developing a Business Mindset
2. Economics, Money, and Banking
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility

PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership

PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems

PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES
10. Employee Motivation
11. Human Resources Management

PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT
12. The Art and Science of Marketing
13. Product Management and Pricing Strategies
14. Customer Communication and Product Distribution

PART 6: MANAGING MONEY: ACCOUNTING AND FINANCIAL RESOURCES
15. Financial Information and Accounting Concepts
16. Financial Management and Financial Markets

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