A managerial approach to understanding business intelligence systems.
To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.
Table of contents
Chapter 1 An Overview of Business Intelligence, Analytics, and Data Science 3
Chapter 2 Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization 53
Chapter 3 Descriptive Analytics II: Business Intelligence and Data Warehousing 127
Chapter 4 Predictive Analytics I: Data Mining Process, Methods, and Algorithms 189
Chapter 5 Predictive Analytics II: Text, Web, and Social Media Analytics 247
Chapter 6 Prescriptive Analytics: Optimization and Simulation 319
Chapter 7 Big Data Concepts and Tools 369
Chapter 8 Future Trends, Privacy and Managerial Considerations in Analytics 417
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