Business Plan, Business Reality: Starting and Managing Your Own Business in Canada, 4th edition

  • James R Skinner

Business Plan, Business Reality: Starting and Managing Your Own Business in Canada, (Subscription)

ISBN-13:  9780133542547

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Overview

Entrepreneurship knowledge through engaged and structured business plan development! 

Business Plan, Business Reality is an applied approach to planning, starting and managing self-employment or a small business. Business Plan, Business Reality (BPBR) includes a hands-on focus to Business Plan preparation through the inclusion of a unique, step-by-step Business Plan Workbook. 

Table of contents

Part 1 Starting a New Business

Chapter 1        The Concept: What Business Will I Be In?

Chapter 2        Feasibility: How Do I Know It Will Work?

Chapter 3        Marketing: How Will I Get Customers?

Chapter 4        Operations: How Will I Organize the Work?

Chapter 5        Finances: How Will I Manage The Money?

                           

Part 2 The Business Plan and Start-Up Alternatives (Title TBC)

Chapter 6            The Purchase Alternative: How Do I Buy (or Buy Into) An Existing Business?

Chapter 7            The Franchise Alternative: How Do I Buy a Franchise

Chapter 8            The Family Firm Alternative: How Do I Take Over My Family’s Business

                           

Part 3 Small Business Management for the Long Term

Chapter 9        Managing for Growth: How Can I Expand My Business?

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Published by Pearson Canada (February 3rd 2014) - Copyright © 2015