Business Plan, Business Reality: Starting and Managing Your Own Business in Canada, 4th edition
Business Plan, Business Reality: Starting and Managing Your Own Business in Canada, (Subscription)
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Business Plan, Business Reality is an applied approach to planning, starting and managing self-employment or a small business. Business Plan, Business Reality (BPBR) includes a hands-on focus to Business Plan preparation through the inclusion of a unique, step-by-step Business Plan Workbook.
Table of contents
Part 1 Starting a New Business
Chapter 1 The Concept: What Business Will I Be In?
Chapter 2 Feasibility: How Do I Know It Will Work?
Chapter 3 Marketing: How Will I Get Customers?
Chapter 4 Operations: How Will I Organize the Work?
Chapter 5 Finances: How Will I Manage The Money?
Part 2 The Business Plan and Start-Up Alternatives (Title TBC)
Chapter 6 The Purchase Alternative: How Do I Buy (or Buy Into) An Existing Business?
Chapter 7 The Franchise Alternative: How Do I Buy a Franchise
Chapter 8 The Family Firm Alternative: How Do I Take Over My Family’s Business
Part 3 Small Business Management for the Long Term
Chapter 9 Managing for Growth: How Can I Expand My Business?
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Published by Pearson Canada (February 3rd 2014) - Copyright © 2015